GoHighLevel Certified Admin · CRM & Funnel Specialist

Kaylee
Paulson

Marketing Systems Architect & Automation Strategist

I don't just work within marketing systems — I build them, clean them up, and document them so they actually hold up over time.

$7.6M+

In sales closed as licensed agent

5+

YEARS IN MARKETING & PERATIONS

GHL Certified

CertifiED ADMIN - WHITE LABEL AGENCY

About

The person
behind
the systems

GHL GoHighLevel Certified Admin
White-Label Agency Administration · CRM & Funnel Systems

🎓 BBA in Finance
James Madison University
2016 — 2020

GoHighLevel (GHL)

Email & SMS Funnels

Canva

Zapier / Make

SOPs & Docs

Funnel Architecture

CRM Pipelines

SPF / DKIM / DMARC

WordPress

Stripe Billing

Zoom Training

Loom

I'm a GoHighLevel Certified Admin and CRM/Funnel Systems Specialist with proven expertise building and managing white-label GHL platforms, CRM pipelines, automations, and high-converting funnels.

Through my agency Abundance Marketing, I've handled end-to-end client onboarding, live training facilitation, and technical support across multiple accounts simultaneously — managing discovery calls, demos, SOPs, and full-cycle client relationships.

Before that, I closed $7.6M+ in real estate sales — a role that demanded mastery of CRM systems, deadline-driven contract management, digital marketing, and coordinating complex multi-stakeholder transactions, often fully remotely.

I'm based in Denver, CO and available for both remote and local opportunities. Known for being dependable, highly organized, and skilled at translating technical concepts into clear, actionable guidance.

Experience

Where I've built
things that matter

2023 — Present

Founder / Automation & CRM Systems Specialist

Abundance Marketing · Remote

— Built and managed GoHighLevel sub-accounts, including CRM pipelines, automation workflows, funnel templates, calendars, forms, and client onboarding sequences.

— Served as the primary technical point of contact for clients, providing live support, troubleshooting, and recorded Loom walkthroughs to document systems and processes.

— Led discovery calls, demos, and 1:1 onboarding sessions — translating client needs into organized, functional GHL systems they could independently manage.

— Created and maintained SOPs, quick-start guides, and internal documentation to reduce repeat support issues and ensure consistent platform usage.

— Managed Stripe billing, account provisioning, and platform hygiene across multiple client accounts simultaneously.

— Implemented Zapier/Make automations and light API connections to extend platform functionality.

2021 — 2023

Licensed Real Estate Agent

Samson Properties · Chantilly, VA

— Achieved $7.6M+ in sales since licensing (March 2021), including during a highly competitive COVID-era market.

— Managed end-to-end client transactions — consultations, negotiations, contract management (Skyslope CRM), inspections, pricing, and settlements — with zero in-person meetings for many clients.

— Coordinated all stakeholders (clients, inspectors, lenders, title agents) to keep complex, deadline-driven transactions on track.

— Built and executed digital marketing strategies including social media ads, 3D Matterport scans, professional photography, and targeted listing campaigns.

2018 — 2020

Marketing Assistant

Ace Video and Marketing LLC · Fairfax, VA

— Streamlined administrative operations: data entry, printing, filings, and Every Door Direct Mailing (EDDM) logistics.

— Supported marketing campaigns through 3D Matterport scans, 360° photo editing, and postcard/collateral creation.

2015 — 2018

Administrative Assistant

Your New Home Team · Fairfax, VA

— Supported agents with property staging, open house coordination, supply logistics, signage, and flyer production.

Portfolio

Work I've built
& systems I've shipped

All Work

Graphics & Design

Websites & Pages

CRM & Systems

Funnels

🎨

Add graphic here

Graphic Design

[ Insert Project Title ]

Replace this card with a real graphic, social media asset, or marketing collateral you've created.

🌐

Add website screenshot

Website / Landing Page

[ Insert Project Title ]

Replace with a landing page or website you've built — include a screenshot and a link.

⚙️

Add system screenshot

CRM & Automation

[ Insert GHL System / Workflow ]

Replace with a GHL pipeline, automation workflow, or CRM system you've built for a client.

🚀

Add funnel screenshot

Funnel

[ Insert Funnel Project ]

Replace with a high-converting funnel you've built — describe the client type and results.

✏️

Add project

Design / Collateral

[ Insert Project Title ]

Another design project — could be email templates, branded assets, or print materials.

+

Add portfolio item

Certifications

Credentials &
qualifications

GHL

GoHighLevel Certified
Admin

GoHighLevel · White-Label
Agency Admin

📊

MOS – Excel

Microsoft Office Specialist ·
Data Analysis

🛅

EMT-Basic

Nat'l Center for Outdoor &
Adventure Ed.

🔹

BioGeometry Foundation
& Advanced

Energy-Quality Balancing ·
BioSignatures

Contact

Let's build something
great together

Phone

Confidential

Location

Denver, CO

Availability

Open to Opportunities

Kaylee Paulson

CRM & Funnel Systems Specialist · Denver, CO