GoHighLevel Certified Admin · CRM & Funnel Specialist
I don't just work within marketing systems — I build them, clean them up, and document them so they actually hold up over time.
In sales closed as licensed agent - DURING COVID
YEARS IN MARKETING & PERATIONS
CertifiED ADMIN - WHITE LABEL AGENCY
About
GHL GoHighLevel Certified Admin
White-Label Agency Administration · CRM & Funnel Systems ✓
🎓 BBA in Finance
James Madison University
2016 — 2020
GoHighLevel (GHL)
Email & SMS Funnels
Canva
Zapier / Make
SOPs & Docs
Funnel Architecture
CRM Pipelines
SPF / DKIM / DMARC
WordPress
Stripe Billing
Zoom Training
Loom
I'm a GoHighLevel Certified Admin and CRM/Funnel Systems Specialist with proven expertise building and managing white-label GHL platforms, CRM pipelines, automations, and high-converting funnels.
Through my agency Abundance Marketing, I've handled end-to-end client onboarding, live training facilitation, and technical support across multiple accounts simultaneously — managing discovery calls, demos, SOPs, and full-cycle client relationships.
Before that, I closed $7.6M+ in real estate sales during covid — a role that demanded mastery of CRM systems, deadline-driven contract management, digital marketing, and coordinating complex multi-stakeholder transactions, often fully remotely.
I'm based in Denver, CO and available for both remote and local opportunities. Known for being dependable, highly organized, and skilled at translating technical concepts into clear, actionable guidance.
Experience
2023 — Present
Abundance Marketing · Remote
— Built and managed GoHighLevel sub-accounts, including CRM pipelines, automation workflows, funnel templates, calendars, forms, and client onboarding sequences.
— Served as the primary technical point of contact for clients, providing live support, troubleshooting, and recorded Loom walkthroughs to document systems and processes.
— Led discovery calls, demos, and 1:1 onboarding sessions — translating client needs into organized, functional GHL systems they could independently manage.
— Created and maintained SOPs, quick-start guides, and internal documentation to reduce repeat support issues and ensure consistent platform usage.
— Managed Stripe billing, account provisioning, and platform hygiene across multiple client accounts simultaneously.
— Implemented Zapier/Make automations and light API connections to extend platform functionality.
2021 — 2023
Samson Properties · Chantilly, VA
— Achieved $7.6M+ in sales since licensing (March 2021), including during a highly competitive COVID-era market.
— Managed end-to-end client transactions — consultations, negotiations, contract management (Skyslope CRM), inspections, pricing, and settlements — with zero in-person meetings for many clients.
— Coordinated all stakeholders (clients, inspectors, lenders, title agents) to keep complex, deadline-driven transactions on track.
— Built and executed digital marketing strategies including social media ads, 3D Matterport scans, professional photography, and targeted listing campaigns.
2018 — 2020
Ace Video and Marketing LLC · Fairfax, VA
— Streamlined administrative operations: data entry, printing, filings, and Every Door Direct Mailing (EDDM) logistics.
— Supported marketing campaigns through 3D Matterport scans, 360° photo editing, and postcard/collateral creation.
2015 — 2018
Your New Home Team · Fairfax, VA
— Supported agents with property staging, open house coordination, supply logistics, signage, and flyer production.
Portfolio
All Work
Graphics & Design
Websites & Pages
CRM & Systems
Funnels
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Graphic Design
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Website / Landing Page
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CRM & Automation
Replace with a GHL pipeline, automation workflow, or CRM system you've built for a client.
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Funnel
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Design / Collateral
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A selection of websites, CRM systems, automation builds, and marketing collateral I’ve shipped for service businesses, coaches, agencies, and mission-driven organizations. Click any project to view the live work.
Built a brand-new website and end-to-end customer communications system for a commercial framing contractor. Designed the site, deployed texting and email infrastructure, and integrated lead capture into a unified CRM. AI assistant integration is up next — handling first-touch qualification and after-hours response so leads never go cold.
A complete marketing system for a busy auto-repair shop — built from the logo up. Created the brand identity, designed the site, configured local SEO and Google Business Profile, and stood up texting, email, and reputation-management workflows. The site links directly into their job-bidding software so customers move from inquiry to booked appointment without anyone re-keying details.
A focused, no-fluff web presence for an owner-operator trucking business. Designed the website and the logo, then built a clean lead-capture page that pushes new inquiries straight to the owner’s phone. Fast loading, mobile-first, and zero friction between visitor and conversation.
A professional website rebuild for a salon specializing in ethnic hair styling and esthetics. Recreated the logo for digital use, designed the site, and produced custom graphics showing off the actual range of services. Held back automated scheduling at the owner’s request — system is structured to switch on automated booking the moment they’re staffed for it.
The flagship agency website, built end-to-end on a fully white-labeled GoHighLevel stack. Designed and shipped the site, configured the underlying CRM, and connected the lead-to-client funnel so prospects move through discovery, demo, and onboarding inside one unified system.
A dedicated demo environment for AI-employee implementations — voice agents, conversational chat, automated qualification, and after-hours coverage — that prospects can experience hands-on before they buy. Visitors trigger real flows on the page and watch the technology answer the way it would for their business.
Full website build for an NLP coach — design, content architecture, calendar integration, and the automation behind every appointment. Visitors book directly into a live calendar; the system handles confirmations, reminders, intake forms, and follow-ups without the coach lifting a finger.
A full redesign of the existing WordPress site and a strategic restructuring of the wiki into a cohesive, easy-to-follow experience aligned with the organization’s visual identity. The bigger build sitting on top: automated email campaigns, course sign-up, payments, newsletter automation, and end-to-end workflow automation, plus active migration of wiki content.
A full revamp of Eyology.com — both the organization’s public-facing site and a productized template practitioners can adopt. The platform pulls together course automation, a community space integrated with GHL and GoKollab, full ecommerce, workflow automation, and AI integration — a working business-in-a-box for an entire community of practitioners.
A turnkey website template for individual iridology practitioners — paired with the Eyology platform build above. Lets a practitioner spin up a credible, on-brand presence without commissioning a custom site, while still inheriting the booking, ecommerce, and automation layers from the parent system.
A multi-lingual website for a Building Biologist — a niche practice that demanded both technical credibility and accessibility across language barriers. Build is now mid-implementation on calendar automations and integrated payment processing so consultations can be booked and paid for in one continuous flow.
A full real estate marketing system for a 4-agent team. Built the team website, launched dedicated landing pages, and produced individual property pages for each listing that doubled as the destination for paid ads, organic marketing, and EDDM mailer campaigns.
A single-page corporate flyer that compresses Suntrella’s full value proposition into a hand-out asset for investor meetings, conferences, and outbound sales. Designed in Canva with Adobe-finished assets and laid out so the eye moves from the headline statistic — 34+ projects, 100+ MW DC across 9 states — to the differentiators, the three service pillars, and the CTA, in under ten seconds.
A 14-page Statement of Qualifications designed to win institutional and IPP-grade clients. Structured the document as cover → portfolio map → three pillars → service deep-dives → team bios → reporting cadence → example reports → closing — every page on-brand and presentation-grade. Designed in Canva and refined in Adobe.
A direct-response real estate mailer for a single listing — a 3-bed, 2-bath condo at $499,500 in McLean, VA. Took a creative angle (“Need More Space?”) with humor-forward lifestyle photography. Designed in Canva and Adobe to EDDM print spec, then paired with a tailored property landing page so every mailer dropped traced back to a measurable lead.
A two-page listing brochure for a 1-bed, 1-bath condo at the Fountains at McLean. Built around the photography assets, with a custom amenities grid, location/commute panel, floor plan, agent contact block, and a QR code dropping visitors onto a dedicated property landing page (FountainsAtMcLeanVA.com) inside the YourNewHomeTeam system. Designed in Canva and Adobe.
Certifications
GoHighLevel · White-Label
Agency Admin
📊
Microsoft Office Specialist ·
Data Analysis
🛅
Nat'l Center for Outdoor &
Adventure Ed.
🔹
Energy-Quality Balancing ·
BioSignatures
Contact
Phone
Confidential
Location
Denver, CO
Availability
Open to Opportunities
Kaylee Paulson
CRM & Funnel Systems Specialist · Denver, CO